Decrease in Supply of Dalda Ghee Essay Example

Decrease in Supply of Dalda Ghee Paper OLPER`S MILK EXPIRES BEFORE EXPIRY DATE PREPARED FOR THE REGIONAL MANAGER,ENGRO FOODS, COL. AKHTAR KHALILI PREPARED BY ASST. QUALITY CONTROL MANAGER DECEMBER 29, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 03 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 04 CONCLUSION AND RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 04 FACTS AND FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 1. Testing Expired Milk Before Expiry Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 2. Survey Of Plant In Sukkur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦O6 3. Chain Of Distributors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 DISCUSSION/ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 EXECUTIVE SUMMARY:- This report comprises of the cause of decline in the sale of Olper`s Milk as many complaints were received quoting that milk was expired before the expiry date. This report analyses the causes and recommend certain solutions that Engro Foods should take to correct this situation. The report also clarifies that Olper`s Milk is 100% full of nutrition and have no harmful chemicals or bacteria which could cause diseases. INTRODUCTION:- Engro foods launched its most famous product Olper`s milk in the year 2006. Since then this product is highly demanded all over Pakistan. Recently many complaints have been made from our most valuable customers that milk was expired before the expiry date. This report comprises of facts and findings about this cause of failure of Olper`s milk due to which our bar of good will is decreasing. After study of this report you will be able to answer the following questions: * Who was responsible was this failure of Olper`s milk? * What are the reasons behind this problem? What initiative should be taken to solve this problem? CONCLUSION AND RECOMMENDATIONS:- After completing all my research work and findings on this problem I came to a conclusion that the distributors of Olper`s milk were at fault, they played with our trust and good will. They removed the original expiry date form the tetra pack container of Olpers milk and printed a new expiry date just to avoid the consequences of over stocking of inventory. Olper`s milk is full of nutrition than any other tetra pack milk. It consists of some good nutritional fats that give it a rich flavor and taste. We will write a custom essay sample on Decrease in Supply of Dalda Ghee specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Decrease in Supply of Dalda Ghee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Decrease in Supply of Dalda Ghee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer According to my survey of plant and dairy farm no harmful chemical of bleaching agent is added in our milk it’s pure and healthy. Following are the recommendations I conclude on the basis of my finding: * Engro foods should immediately break its contract with JAVED BROS. chain of distributors as they misused our product for their benefit and directly blamed our brand for providing expired milk. * Promotional deals should be launched for Olper`s milk for increasing its demand. * New advertisements should be on aired to promoting Olper`s milk and for gaining back the trust of our customers * JAVED BROS. hould be sued and compensation should be demanded. FACTS AND FINDINGS:- For finding the real causes behind our customers complains I made certain surveys and researches to come to a conclusion. The research findings presented here falls in to four categories: 1. Testing Expired Milk Before Expiry Date 2. Survey Of Plant In Sukkur 3. Chain Of Distributors 1) TESTING OF EXPIRED MIL K BEFORE EXPIRY DATE:- I started my work by testing the expired milk before expiry date to know about the actual damage of the milk. The results showed that milk was actually expired and had been curdled and a bit smelly. The expired milk contained a few percentage of urea in it which revealed that it was harmful and expired. Due to this reason our sales declined by a heavy margin in last month as compared to our competitors: Size (ml)|   |   | PERCENTAGE OF SALES IN NOVEMBER 2012|   |   |   | OLPER`S| HALEEB| MILKPACK | MILLAC| NIDO| 1000| 46| 45| 70| 45| 39| 500| 50| 65| 85| 57| 49| 250| 13| 12| 19| 10| 20| This rapid decrease of sales came with no of complaints as well and I compared the complaints of last three months and found out that that in November complaints were increased by 90%. ) SURVEY OF SUKKUR PLANT:- After testing the expired milk I visited our milk processing plant in Sukkur and there I came to know that Olper`s milk is being processed in the correct way and no harmful chemicals are being added in it to make the expiry process earlier. The nutritional values of our milk are in accordance with those suggest by World`s Health Organization Here we can also see that expired mil k did not contain any amount of iron in it as it was turned in to urea after expiring. 3) CHAIN OF DISTRIBUTORS:- My final survey was of the chain of distributors we use to distribute our roduct in market we recently changed our distributors an 2012 and had signed a deal with JAVED BROS. chain of distributors. I disguised myself as a new trainee over there and spend a week analyzing the situation over there. I came to know that from past few months they are having a problem of overstocking of Olper`s Milk and as it’s a perishable good it has to be used otherwise the distributor will face loss | | | | (Packets )| | S. No| Month| Order| Demand| 1| September| 30000| 28000| 2| October| 31000| 22810| 2| November| 37000| 29000| The above chat is the ending inventory chart of distributors of Olper`s Milk. This shows that the Distributors are at fault and for their own profit are selling the expired milk by changing its expiry date. 3) DISCUSSION/ANALYSIS:- Olper`s Milk is the sign of good taste. Never in past six years such problem has occurred as Engro Foods works with honesty and show complete dedication towards their work. They have even created employment for women in their Sukkur plant and also give employment to women in Punjab to collect milk form dairy farms and deposit in Olper containers. The Facts and Findings of my research also mention the fact that Engro Foods were not at fault. Distributors played a deadly game with us and tried to destroy our good will just off the sake of their own profit. * UHT OLPERS MILK:- Olper`s Milk can never get expired before its expiry date as Engro foods uses UHT(ultra heat treatment)method to pasteurize the milk for 3-4 seconds under 275?. It uses a special new technology LACTOSTAR from China to make sure milk is 100% suitable for health.

County of Allegheny v. ACLU Greater Pittsburgh Chapter (1989)

County of Allegheny v. ACLU Greater Pittsburgh Chapter (1989) Background Information This case looked at the constitutionality of two holiday displays in downtown Pittsburgh, Pennsylvania. One was a creche standing on the grand staircase of the Allegheny County Courthouse, a very prominent position in the courthouse and readily visible by all who entered. The creche included figures of Joseph, Mary, Jesus, animals, shepherds, and an angel bearing a huge banner with the words Gloria in Excelsis Deo! (Glory to in the Highest) emblazoned upon it. Next to it was a sign stating This Display Donated by the Holy Name Society (a Catholic organization). The other display was a block away in a building jointly owned by both the city and the county. It was an 18-foot tall Hanukkah menorah donated by a group of Lubavitcher Hasidim (an ultra-orthodox branch of Judaism). With the menorah was a 45-foot tall Christmas tree, at the base of which was a sign stating Salute to Liberty. Some local residents, supported by the ACLU, filed suit claiming that both displays violated the . A Court of Appeals agreed and ruled that both displays violated of the First Amendment because they endorsed religion. Fast Facts: County of Allegheny v. ACLU of Greater Pittsburgh Chapter Case Argued: February 22, 1989Decision Issued:  July 2, 1989Petitioner: County of AlleghenyRespondent:   American Civil Liberties Union, Greater Pittsburgh ChapterKey Question: Did two public-sponsored holiday displays- one a nativity scene, the other a menorah- constitute state endorsement of religion which would be in violation of the Establishment Clause  of the First Amendment?Majority Decision: Justices Brennan, Marshall, Blackmun, Scalia, and KennedyDissenting: Justices Rehnquist, White, Stevens, and O’ConnorRuling: The location and messaging of the display determined whether or not it was in violation of the Establishment Clause. The prominent display of the crà ¨che with wording directly in praising the birth of Jesus sent a clear message that the county supported and promoted that religion. Due to its particular physical setting, the menorah display was deemed constitutionally legitimate. Court Decision Arguments were made on February 22, 1989. On July 3, 1989, the court ruled 5 to 4 (to strike) and 6 to 3 (to uphold). This was a deeply and unusually fragmented Court Decision, but in the final analysis the Court ruled that while the creche was unconstitutional, the menorah display was not. Although in the Court used the three-part Lemon test to allow a city in Rhode Island to display a creche as part of a holiday display, the same did not hold here because the Pittsburgh display was not used in conjunction with other secular, seasonal decorations. Lynch had established what came to be called the plastic reindeer rule of secular context which the creche failed. Due to this independence along with the prominent place which the creche occupied (thus signaling government endorsement), the display was determined by Justice Blackmun in his plurality opinion to have a specific religious purpose. The fact that the creche was created by a private organization did not eliminate the apparent endorsement by the government of the display. Moreover, the placement of the display in such a prominent position emphasized the message of supporting religion.The creche scene stood on the grand staircase of a courthouse alone. The Supreme Court said: ...the creche sits on the Grand Staircase, the main and most beautiful part of the building that is the seat of county government. No viewer could reasonably think that it occupies this location without the support and approval of the government.Thus, by permitting the display of the creche in this particular physical setting, the county sends an unmistakable message that it supports and promotes the Christian praise to God that is the creches religious message... The Establishment Clause does not limit only the religious content of the governments own communications. It also prohibits the governments support and promotion of religious communications by religious organizations. Unlike the creche, however, the menorah on display was not determined to have an exclusively religious message. The menorah was placed next to a Christmas tree and a sign saluting liberty which the Court found important. Instead of endorsing any religious group, this display with the menorah recognized the holidays as part of the same winter-holiday season. Thus, the display in its entirety did not appear to endorse or disapprove of any religion, and the menorah was permitted to remain. With regards to the menorah, the Supreme Court said: ...it is not sufficiently likely that residents of Pittsburgh will perceive the combined display of the tree, the sign, and the menorah as an endorsement or disapproval ...of their individual religious choices. While an adjudication of the displays effect must taken into account the perspective of one who is neither Christian nor Jewish, as well as of those who adhere to either of these religions, ibid., the constitutionality of its effect must also be judged according to the standard of a reasonable observer. ...When measured against this standard, the menorah need not be excluded from this particular display.The Christmas tree alone in the Pittsburgh location does not endorse Christian belief; and, on the facts before us, the addition of the menorah cannot fairly be understood to result in the simultaneous endorsement of Christian and Jewish faiths. On the contrary, for purposes of the Establishment Clause, the citys overall display must be understood as conveying the citys secular recognition of different traditions for celebrating the winter-holiday season. This was a curious conclusion because the Chabad, the Hasidic sect which owned the menorah, celebrated Chanukah as a religious holiday and advocated the display of their menorah as part of their mission of proselytizing. Also, there was a clear record of lighting the menorah in religious ceremonies - but this was ignored by the Court because the ACLU failed to bring it up. It is also interesting that Blackmun went to some length to argue that the menorah should be interpreted in light of the tree rather than the other way around. No real justification is offered for this perspective, and it is interesting to wonder what the decision would have been had the menorah been larger than the tree, rather than the actual situation where the tree was the larger of the two. In a sharply worded dissent, Justice Kennedy denounced the Lemon test used to evaluate the religious displays and argued that ...any test which might invalidate longstanding traditions cannot be a proper reading of the [Establishment] Clause. In other words, tradition - even if it includes and support of sectarian religious messages - must trump evolving understandings of religious freedom. Justice OConnor, in her concurring opinion, responded: Justice Kennedy submits that the endorsement test is inconsistent with our precedents and traditions because, in his words, if it were applied without artificial exceptions for historical practice, it would invalidate many traditional practices recognizing the role of religion in our society.This criticism shortchanges both the endorsement test itself and my explanation of the reason why certain long standing government acknowledgments of religion do not, under that test, convey a message of endorsement. Practices such as legislative prayers or opening Court sessions with God save the United States and this honorable Court serve the secular purposes of solemnizing public occasions and expressing confidence in the future.These examples of ceremonial deism do not survive Establishment Clause scrutiny simply by virtue of their historical longevity alone. Historical acceptance of a practice does not in itself validate that practice under the Establishment Clause if the practice violates the values protected by that Clause, just as historical acceptance of racial or gender based discrimination does not immunize such practices from scrutiny under the Fourteenth Amendment. Justice Kennedys dissent also argued that prohibiting the government from celebrating Christmas as a religious holiday is, itself, a discrimination against Christians. In response to this, Blackmun wrote in the majority opinion that: Celebrating Christmas as a religious, as opposed to a secular, holiday, necessarily entails professing, proclaiming, or believing that Jesus of Nazareth, born in a manger in Bethlehem, is the Christ, the Messiah. If the government celebrates Christmas as a religious holiday (for example, by issuing an official proclamation saying: We rejoice in the glory of Christs birth!), it means that the government really is declaring Jesus to be the Messiah, a specifically Christian belief.In contrast, confining the governments own celebration of Christmas to the holidays secular aspects does not favor the religious beliefs of non-Christians over those of Christians. Rather, it simply permits the government to acknowledge the holiday without expressing an allegiance to Christian beliefs, an allegiance that would truly favor Christians over non-Christians. To be sure, some Christians may wish to see the government proclaim its allegiance to Christianity in a religious celebration of Christmas, bu t the Constitution does not permit the gratification of that desire, which would contradict the the logic of secular liberty it is the purpose of the Establishment Clause to protect. Significance Although it seemed to do otherwise, this decision basically permitted the existence of competing religious symbols, conveying a message of accommodation of religious plurality. While a single symbol standing alone might be unconstitutional, its inclusion with other secular/seasonal decorations may offset an apparent endorsement of a religious message. As a result, communities which desire holiday decorations must now create a display that does not send the message of endorsing a particular religion to the exclusion of others. Displays must contain a variety of symbols and be inclusive of differing perspectives. Perhaps equally important for future cases, however, was the fact that the four dissenters in Allegheny County would have upheld both the creche and menorah displays under a more relaxed, deferential standard. This position has gained a great deal of ground over the years following this decision. In addition, Kennedys Orwellian position that a failure to celebrate Christmas as a Christian holiday qualifies as discrimination against Christians has also become popular - it is, effectively, the logical conclusion of the accommodationist position that an absence of government support for religion is the same as government hostility towards religion. Naturally, such discrimination is only relevant when it comes to Christianity; the government fails to celebrate Ramadan as a religious holiday, but people who agree with Kennedys dissent are entirely unconcerned by that because Muslims are a minority.